Feeling the heat

Heat experiences are an ideal way to boost a spa’s bottom line. But how should they be implemented and what should spas charge for the new services Dalesauna’s Gerard McCarthy.

With the spa sector growing steadily, fitness clubs and hotel operators are recognising the opportunities to be gained from investing in their facilities. Expanding a spa offering not only enriches the client experience, but gives operators a competitive advantage. And the addition of some facilities in particular, such as heat experiences, can also help to increase profits.

Before introducing a heat experience, operators must consider how the product will be used in order to determine how to charge for the new service. Will it be available for general use by all spa visitors, such as a sauna or steam room in the changing rooms or by the pool If so, it will be difficult to charge clients specifically for this facility. Increasing the entry fee or the treatment charges may be a better way of ensuring a return on investment. Continue reading “Feeling the heat”